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Practical guidance for better AI decisions.

Checklists and decision guides for organisations assessing a use case, choosing a solution pattern or moving a prototype into production.

The guides are intentionally tool-independent. They help structure questions and make decisions traceable; they do not replace technical and domain assessment of a specific initiative.

In-depth articles

The guides provide the overview. These articles explain individual decision points with examples, limitations and concrete questions.

Which AI use case is really worth pursuing?

An AI use case is worth pursuing when it measurably improves a frequent or important problem, suitable data and clear ownership are available, and potential errors can be detected and controlled with reasonable effort.

  • Start with a concrete workflow or a verifiable outcome.
  • Assess value and feasibility separately.
  • A frequent, well-defined task is usually a better starting point than a broad vision.
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PoC, pilot or production AI solution: What is the difference?

A proof of concept tests a central technical assumption, a pilot evaluates the solution with real users in a limited real-world workflow, and a production solution also meets binding requirements for security, reliability, operations and ownership.

  • A PoC shows whether an approach can work in principle.
  • A pilot shows whether the solution creates value in a limited real workflow.
  • Production requires permanently owned and monitored operations.
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Should you buy, integrate or build an AI solution?

Buying makes sense when a market product covers most of a standard process. Integration connects existing models or platform services with the organisation's data and workflows. Custom development is worthwhile for differentiating requirements that standard products cannot meet appropriately and that the organisation can operate over time.

  • The decision should start with user needs, not with a preference for a particular technology.
  • Buying reduces development effort but does not remove integration, data assurance or internal accountability.
  • Building does not necessarily mean training a model; it often means creating an application around existing models.
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How should you compare AI models and providers?

First compare models on the same representative tasks and against explicit quality limits. Then assess provider terms, data flow, security, availability, integration, cost and portability. The best model is the option that reliably serves the specific purpose as part of the complete solution.

  • A public benchmark does not replace evaluation with the organisation's own cases and languages.
  • Model quality includes correctness, grounding, format, latency, robustness and cost.
  • Provider and model are separate decisions because the same model may be available through different deployment routes.
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Run AI models locally, self-hosted or as a managed cloud service?

A managed cloud service often fits when rapid access, current capable models and flexible scaling matter more than complete infrastructure control. Self-hosted or local models can make sense for offline operation, very low latency or particular control requirements—provided that hardware, updates, security, evaluation and operations are covered for the long term.

  • On-device, on-premises, self-hosted cloud and a managed model API are distinct deployment paths.
  • Open weights do not automatically mean local operation; open-weight models can also run in the cloud.
  • Local is not automatically secure and cloud is not automatically insecure—the complete data and control path matters.
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What does an AI solution really cost?

The cost of an AI solution includes product or model use, data and infrastructure, integration and development, quality assurance, security, operations, support and human handling of outputs and exceptions. Costs become comparable only when expressed per successful business outcome.

  • Model cost depends on input and output tokens, model class, caching, runtime and number of steps, among other factors.
  • Search, storage, document processing, tool calls and observability create additional variable costs.
  • Development, testing, governance, support and human review belong in the total cost calculation.
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How do you measure the value and ROI of an AI project?

The ROI of an AI project compares measurable additional value against a documented baseline with the full investment and operating cost. Financial effects should be reported alongside time, quality, risk, adoption and effects on employees.

  • Before a pilot, establish a credible baseline for effort, quality, volume and current cost.
  • Value may come from time saved, better quality, avoided errors, increased capacity or additional revenue.
  • Theoretical minutes saved become valuable only when adoption, quality and actual process change are demonstrated.
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How do you choose an AI platform?

Choose an AI platform against prioritised use cases and binding requirements for models, data, identity, integration, quality, security, operations, cost and portability. Test the shortlist with internal cases and a real integration before making a broad commitment.

  • A platform is useful when several applications genuinely need shared foundations.
  • Must-have requirements for data, access and operations should be fixed before product demonstrations.
  • A large model catalogue matters less than measurable quality and practical portability.
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When is an AI solution truly production-ready?

An AI solution is production-ready when it demonstrates sufficient quality for its intended context, controls data and permissions, has passed its legal and contractual release gate, can be operated reliably and observably, has clear intervention paths and is owned across its full lifecycle.

  • Production readiness is evidenced operational capability, not the end of a successful demo.
  • Quality limits and critical failures must be defined and tested with representative cases.
  • Applicable privacy, AI, transparency and content-right requirements must be evidenced and signed off before release.
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Decision guide

Assess an AI use case

Seven criteria make ideas comparable without creating false precision.

Assess each criterion with a short rationale. A scale may support comparison, but documented assumptions are more important than the total score.

Impact and repetition

Business impact

Which concrete outcome improves, and for whom does that improvement matter?

Frequency and volume

How often does the task occur and how many cases or people does it affect?

Feasibility

Workflow clarity

Can normal cases, exceptions, desired outputs and ownership be described?

Data readiness

Is relevant data accessible, current, sufficiently complete and lawful to use?

Integration effort

Which systems must read, write or approve an action?

Responsibility and risk

Risk and reversibility

What happens when an answer or action is wrong, and can the error be corrected?

Ownership and adoption

Who owns domain quality, process change, approval and user feedback?

How to use the assessment

  • Record the rationale and open assumptions for every criterion

  • Never consider high impact separately from risk and data readiness

  • Choose a first pilot based on learning value and ability to bound scope

  • Update the assessment with evidence from analysis or a pilot

Key takeaway

A simple assessment can make ideas comparable. It does not replace feasibility work or produce an automatic investment decision.

Decision guide

Which solution pattern fits?

Rules, AI-assisted workflows, knowledge assistants, platforms and custom software differ in task and accountability.

The right solution pattern follows the workflow. Combinations are common, but every component should have a clearly named purpose.

Five solution patterns

Deterministic automation

Best when inputs, checks and actions can be described as stable rules and do not require language interpretation.

AI-assisted workflow

Best when selected steps require classification, extraction or language processing but actions must remain controlled.

Knowledge assistant with RAG

Best when approved knowledge must be findable and answers need traceable citations.

AI platform

Best when several user groups, sources, models, tools and workflows need a shared foundation.

Custom software

Best when a specific internal or customer-facing workflow is not adequately covered by standard products.

Four decision questions

  • Does the system only provide information, or must it also act?

  • Are rules stable, or is interpretation required?

  • Does one user group need one capability, or do several teams need a shared foundation?

  • Can an existing product be configured or integrated before custom development is considered?

Key takeaway

A specialist application may combine knowledge retrieval, deterministic checks and selected AI steps. Clear boundaries between components matter most.

Decision guide

From prototype to production

Twelve checks separate a convincing demo from a responsible working solution.

A prototype proves a core idea. Production additionally requires explicit quality, permissions, error paths, integration and ownership.

Purpose and quality

  • Domain owner and users are identified.

  • Success and acceptable errors are defined.

  • Representative test cases and expected outcomes exist.

Data and control

  • Data sources, freshness and access are documented.

  • Roles and permissions follow least privilege.

  • Human review and escalation are defined.

Technical reliability

  • Error, stop and fallback states are understandable.

  • Integrations handle retries and partial failures safely.

  • Privacy, retention and logging are addressed.

Operation and change

  • Quality, cost and latency are monitored.

  • Support, runbook and ownership exist.

  • Model, data and workflow changes trigger reassessment.

Key takeaway

Production readiness is not a single technical step. It emerges when domain ownership, evaluation, integration and operation are addressed together.

Decision guide

Questions before choosing an AI platform

Fourteen questions help assess data control, model choice, quality, integration, operation and portability before a decision.

Feature lists show only part of the picture. A sound decision also requires clear data flows, access, evaluation, integration, operation and a path for changing providers.

Data and access

  • Where are inputs, outputs and logs stored?

  • Who can access them and how are existing permissions preserved?

  • How are sources, permissions and freshness handled?

Models and quality

  • Which models and providers can be used or changed?

  • How can quality be evaluated on your own cases?

  • How are sources, uncertainty and limitations of the results made visible?

Systems and integration

  • In which applications and workflows should staff use the platform?

  • Which existing systems need to provide information or receive results?

  • Which interfaces are available for this—in real time, periodically or manually?

  • Which actions may the platform perform in these systems, and where is approval required?

Operation and portability

  • How are errors, cost and latency monitored?

  • Can data, configuration and documentation be exported?

  • What happens when the provider or contract changes?

  • Who owns domain quality and day-to-day operation?

Key takeaway

A good platform decision explains not only what is possible today, but also how the platform fits into existing systems and who controls quality, operation and change tomorrow.

Apply the decision guides to your initiative.

We structure the open questions and create a sound basis for the next step.

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