Search

What are you looking for?

Search our services, use cases and practical insights.

Enter at least 2 characters

Popular starting points

Use AI safely and responsibly

Good AI solutions do not hide uncertainty. They expose limits and define who reviews, decides and intervenes.

Safe AI use

Errors cannot be prevented by a better prompt alone. Responsible use combines suitable tasks, representative tests, limited permissions, transparent sources and explicit ownership.

After this section, you understand

  • why plausible but false answers occur

  • where systematic bias arises and how it can be tested

  • the roles of testing, monitoring and human approval

  • how staff can recognise uncertainty and respond correctly

Questions for responsible use

These questions connect a technical term to a concrete organisational decision.

  • Which errors are possible, and what would their consequences be?

  • How are false or unsupported outputs detected before use?

  • Who reviews, monitors and decides when the system or context changes?

Articles

Why does AI hallucinate?

An AI hallucination is a plausible but false output, or one that is not supported by the information available to a generative model.

  • Hallucinations arise from how generative models work and cannot be removed completely through prompting.
  • Sources, RAG, structured data and explicit answer boundaries can reduce the risk.
  • The required control depends on the consequence and use of an error, not on how convincing the answer sounds.
Read article

What are evals and how do you measure AI quality?

Evals are structured assessments in which an AI solution is run against representative test cases and scored using predefined criteria. They reveal how reliably it performs a specific task and where its limits lie.

  • Evals assess a specific application in its intended context, not only the underlying model.
  • Good test cases cover common tasks, difficult edge cases and relevant risks from real work.
  • Quality has several dimensions, including correctness, completeness, grounding, safety, latency and cost.
Read article

Recognising and testing AI bias

Bias in AI refers to systematic distortions that make results less reliable, useful or fair for particular cases, situations or groups. These distortions can arise across the entire lifecycle – from problem formulation and data collection through the model and thresholds to use, monitoring and feedback in operation.

  • Bias can arise not only from unbalanced training data but also from objectives, labels, proxy variables, thresholds and processes.
  • Strong overall accuracy can conceal large differences in error rates between relevant groups.
  • There is no universal fairness metric: the appropriate measurement depends on the use case and the consequences of different errors.
Read article

What is prompt injection – and how can its risk be contained?

Prompt injection is an attempt or unintended effect that manipulates a language model through input so it disregards original rules, exposes data or proposes or performs actions outside its intended purpose.

  • Direct prompt injection comes from a user's input.
  • Indirect prompt injection is embedded in emails, websites, documents, images or tool results the system reads.
  • RAG, fine-tuning and a strict system prompt do not eliminate the underlying risk.
Read article

What do guardrails and content filters do?

Guardrails are technical and organisational controls that detect, flag, transform or block undesirable content, sensitive data, attacks or disallowed actions. Content filters are one type of guardrail applied to input and output.

  • Filters can detect categories such as violence, personal data, denied topics or prompt attacks.
  • Thresholds always trade missed risks against legitimate cases that are blocked incorrectly.
  • Guardrails must be adapted and tested for the task, language, audience and impact of errors.
Read article

When does AI need human review or approval?

Human review is needed when an AI error could have significant impact, is difficult to reverse or affects people's rights and interests. Approval is effective only when the person is informed, authorised and not pushed towards automatic confirmation.

  • The required level of human control depends on the impact and reversibility of a decision or action.
  • A reviewer must be able to see relevant inputs, sources, uncertainty and planned consequences.
  • High volume, time pressure and repetitive confirmation create automation bias and ineffective oversight.
Read article

How should AI applications be monitored and logged?

AI monitoring captures and assesses technical performance, result quality, data and tool use, security events and human feedback. Logs provide traceable events without retaining unnecessary sensitive content indefinitely.

  • Monitoring requires predefined baselines, thresholds and owners for response.
  • A traceable case connects user context, model and prompt version, sources, tools, guardrails and result.
  • Prompts and responses may contain sensitive data and cannot be copied into logs without assessment.
Read article

How should a company respond to AI errors and security incidents?

In an AI incident, first contain potential impact, then preserve evidence and affected versions, identify causes and affected parties, and restore service only after documented correction and renewed testing.

  • AI incidents cover security, privacy, quality, unexpected impact and third-party dependencies.
  • The team needs reachable roles, classification criteria and technical stop or containment options in advance.
  • Model, prompt, data, guardrail and tool versions are central to investigation.
Read article

What is shadow AI – and how should a company handle it?

Shadow AI is the use of AI services, models, browser extensions or integrations without the knowledge, assessment or control of the responsible organisational functions.

  • Shadow AI often signals a real work need and a lack of approved alternatives.
  • Risks arise from unknown data flows, terms, training, retention and access rights.
  • Companies need visibility and proportionate rules rather than blanket surveillance of all content.
Read article

What does red teaming mean for AI?

AI red teaming is a structured adversarial testing process in which specialists attack or misuse an AI system under controlled conditions to discover security flaws, undesirable behaviour and previously unknown risks.

  • Red teaming creatively searches for weaknesses, while normal evals repeatedly measure known requirements.
  • Its scope covers the model, application, identity, data, retrieval, tools, infrastructure and human process.
  • Tests need rules, safe environments, authorised targets and responsible handling of discovered data.
Read article

Put a concrete initiative into perspective.

We translate your starting point into understandable options and a realistic next step.

Discuss Your Project