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Where AI can support real work in an organisation.

AI creates value when it improves a real task: finding information, understanding content, preparing decisions, connecting workflows or checking results.

Start with the task, not the model.

Many opportunities become visible by examining everyday work: where do people repeatedly search, transfer, compare, coordinate or check information? These six areas help identify and organise such opportunities.

Orientation, not a product catalogue

The examples are not ready-made standard products. Data, permissions, process variants and accountability determine which solution is genuinely useful.

Six areas with practical opportunities

Each area explains common starting points, explores three use cases in detail and adds further ideas as a concise orientation.

Strategy and management

Consolidate information, compare options and prepare decisions transparently.

Detailed examples
  • Prepare management decision briefings
  • Compare strategic options and scenarios
  • Steer strategic initiatives and portfolios
3 detailed examplesExplore this area

Knowledge and decisions

Find approved knowledge, compare evidence and prepare expert decisions.

Detailed examples
  • Source-grounded knowledge assistant
  • Prepare proposals, tenders and RFPs
  • Review contracts and policies
3 detailed examplesExplore this area

Documents and back office

Understand incoming documents, validate data and route complete cases deliberately.

Detailed examples
  • Document and inbox processing
  • Supplier onboarding and procurement
  • Invoice and purchase-order matching
3 detailed examplesExplore this area

Customer and service work

Provide context, prepare communication and support service workflows.

Detailed examples
  • Triage and support service enquiries
  • Field service and maintenance assistance
  • Analyse customer feedback and service quality
3 detailed examplesExplore this area

Operations and digital products

Connect systems, prepare operational decisions and support specialist workflows.

Detailed examples
  • Cross-system case handling
  • AI-enabled specialist application or digital product
  • Support planning, dispatch and capacity matching
3 detailed examplesExplore this area

Product and software development

Clarify product work, support development and verify deliverables.

Detailed examples
  • Refine backlogs and product features
  • Support development and code review
  • Verify software deliverables against requirements
3 detailed examplesExplore this area

What AI typically contributes to a workflow

Not every task needs generative AI. Strong solutions often combine AI with clear rules, search, automation and existing systems.

  • Find and substantiate

    Retrieve relevant information from approved sources and connect it to traceable evidence.

  • Understand and structure

    Interpret text, documents, images or conversations and turn them into usable data.

  • Compare and check

    Assess content against defined criteria and surface meaningful differences.

  • Prepare proposals

    Create drafts, options or next steps that people can review transparently.

  • Connect workflows

    Carry out approved actions across systems and route exceptions deliberately.

  • Detect deviations

    Surface changes, bottlenecks or quality issues early using suitable baselines.

What makes a strong first use case?

The most spectacular idea is not automatically the best starting point. A bounded, testable workflow creates stronger evidence for the next decision.

Strong starting points

  • The task occurs regularly.
  • Inputs and desired outputs can be described.
  • Relevant data is digitally available or can be made accessible.
  • Search effort, handovers, waiting time or avoidable errors exist today.
  • An accountable specialist can review results.
  • Initial scope can be limited to one process or user group.

Proceed carefully when

  • the underlying process is unclear or changes constantly
  • required data is inaccessible or unreliable
  • decisions are irreversible or immediately safety-critical
  • no domain owner is accountable for quality and adoption

Which use case fits your current situation?

We structure the task, data, systems and risks and propose a testable first scope.

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