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Data & governance

AI literacy in companies: Who needs to understand what?

A general AI webinar does not make an organisation operationally capable. People need to understand and practise what their role, the systems they use and the possible consequences require.

The short answer

An effective AI literacy programme assigns concrete learning objectives, exercises and evidence to each role. Ordinary users need safe-use rules, domain reviewers must assess results and sources, accountable owners must govern risks and approvals, and technical teams must develop and operate systems safely. The required depth depends on the task, system and potential impact.

In brief

  • An introductory module creates a shared foundation; role- and application-specific learning paths make it practical.
  • Real work cases and observable tasks demonstrate more than a certificate of attendance.
  • Onboarding, new systems, model or policy changes and incidents trigger learning or refreshers.
  • Usage, error patterns, escalations and competence evidence show whether the programme works.

Article 4 calls for appropriate measures, not one standard course

Legal position on 17 July 2026: Article 4 of Regulation (EU) 2024/1689 has applied in its original form since 2 February 2025. Providers and deployers must take measures, to their best extent, to ensure a sufficient level of AI literacy among staff and other persons dealing with operation or use on their behalf. Technical knowledge, experience, education and training, the use context, and the people or groups affected must be taken into account.

The Digital Omnibus on AI was adopted by the European Parliament on 16 June 2026 and by the Council on 29 June 2026, and was signed on 8 July 2026. On 17 July 2026, publication in the Official Journal and entry into force were still pending. The new wording requires providers and deployers to take measures to support the development of AI literacy and expressly states that no specific level of literacy must be guaranteed for any individual. It will enter into force on the third day following publication.

Neither the Commission FAQ on the currently applicable wording nor the adopted new text prescribes one standard course, a particular certificate or a uniform knowledge test. Internal records of training and other guidance or learning initiatives can document implementation. The practical assessments and effectiveness measures below are risk-based governance recommendations, not general statutory format requirements.

A Swiss company should separately assess whether the particular use falls within the territorial and personal scope and whether it acts as a provider or deployer. Relevant connections can include placing or putting a system into service in the EU, an EU establishment, or use of system output in the EU. Regardless of legal scope, a risk-based literacy programme reduces misuse, data risks and unclear accountability.

Shared foundation
Everyone in scope understands which AI systems are used, what they can generally do, where their limits lie and which internal rules apply.
Role-specific depth
Someone who drafts text needs different knowledge from a person reviewing employment decisions, approving an agent or operating the platform.
Context and affected people
Learning becomes deeper when sensitive data, external communication, decisions about people or actions that are hard to reverse are involved.

Five role profiles make learning needs concrete

Profiles should follow actual tasks rather than the organisation chart. One person may have more than one profile. A domain reviewer in a critical process therefore needs greater use-case depth than an occasional user of the same tool.

Five role profiles make learning needs concrete
Role profileWhat the person must be able to do reliablySuitable evidence of competence
Ordinary usersApply approved-tool and purpose rules, follow data requirements, understand limitations and hallucinations, verify sources, recognise prompt injection and avoid forwarding unchecked output.Complete a typical task with permitted data, flag a problematic output and choose the correct reporting route.
Domain reviewers and approversApply domain quality criteria, assess reliable sources and evidence, handle exceptions, understand possible impacts and recognise the limits of human oversight.Assess several realistic cases, explain errors and make a traceable release, correction or escalation decision.
Product and process ownersDefine purpose and non-goals, risk tier, roles, acceptance criteria, monitoring, change control, incident handling and retirement.Present a use case for approval with its data flow, controls, measurable criteria and named owners.
Development, platform and operations teamsUnderstand model limits, permissions, prompt injection and tool risks, evaluation, logging, privacy, incident response and safe change management.Demonstrate controls in a test environment, investigate a failure and execute a rollback or access block.
Leadership, risk, legal and complianceUnderstand the portfolio and risk appetite, organisational roles, material legal issues, required evidence, residual risks and escalation decisions.Use a decision package to set justified conditions, accountable owners, a review date or a rejection.

Learning objectives describe observable behaviour

Knowing AI is neither practicable nor reliably testable as an objective. Good objectives describe what a person can decide or execute in a concrete situation. Selection and depth follow role and risk.

Capabilities and limits
Explain what the system is suitable for, what it cannot do reliably and when another method is required.
Handle data correctly
Distinguish permitted data, tools and features, minimise inputs and choose a safe alternative for restricted content.
Recognise manipulation
Detect prompt injection, suspicious instructions in documents and unexpected tool actions, then stop and report them.
Verify sources and evidence
Check claims against approved sources, assess currency and scope, and make uncertainty visible.
Exercise human review
Go beyond confirmation by applying clear criteria to correct, reject, escalate or approve an action.
Handle incidents correctly
Stop data exposure, harmful output, erroneous actions or suspicious behaviour, preserve evidence and use the accountable reporting route.

From role profile to an evidenced learning path

A literacy programme is an operating process, not a one-off campaign. A short shared introduction can be provided centrally; the important exercises are developed with domain and system owners.

  1. Step 1

    Map systems, tasks and roles

    The AI inventory shows who uses, reviews, develops, approves or operates each system for which tasks and which people may be affected.

  2. Step 2

    Set the baseline and learning objectives

    Technical knowledge, experience, existing education and use-case risk determine which foundations and specialist modules are needed.

  3. Step 3

    Practise with real work cases

    Approved or synthetic cases include typical errors, unsafe data, weak sources, manipulation attempts and a decision about review or escalation.

  4. Step 4

    Demonstrate competence in practice

    The person completes a task, explains a decision or performs a technical control and incident procedure against criteria defined in advance.

  5. Step 5

    Embed support in the workflow

    Quick guidance, approval points, accountable contacts and reporting options are available where the system is actually used.

  6. Step 6

    Refresh and retrain selectively

    Onboarding, broader rollout, new models or features, policy changes, weak metrics and incidents trigger the appropriate learning action.

Measure attendance, competence and outcomes separately

An attendance list demonstrates reach but not correct workplace behaviour. The programme needs a small set of measures on three levels: Are the relevant people covered, can they perform their task and is safe use improving? Targets should be set by role profile and risk tier.

Measure attendance, competence and outcomes separately
LevelMeasurable evidenceWhat a gap should trigger
CoverageShare of people with the correct role profile, completed onboarding and an on-time refresher.Correct missing assignments, restrict access until qualification or provide a catch-up learning window.
Applied competenceResult of a practical task covering data selection, source verification, human review, manipulation and escalation.Targeted practice for the weak objective rather than repeating the entire course.
Quality of useCorrection and rejection rate, recurring error patterns, unnecessary manual rework and achievement of domain quality criteria.Improve learning material, system boundaries, interface or process controls together.
Security behaviourDetected test cases, timely stops, useful reports and correct handling of prompt injection or prohibited data.Investigate the cause and adjust permission, control or approval routes where risk is high.
Adoption with valueActive use in the approved process combined with time saved, quality and user feedback.If use is low, examine relevance, access and workflow; do not force adoption by bypassing controls.

Lean evidence stays current with the system

Each role profile should show why particular objectives were selected, which measures were delivered and how competence and outcomes were assessed. Versioned role profiles, learning materials, exercises, scoring criteria, completion records and agreed improvements are often sufficient.

Connect the records to the AI inventory and change process. A new model, additional data source, new user group, broader action, revised policy, weak metric or incident triggers a short reassessment. Only affected roles receive the necessary refresher.

  • Accountable owner and affected systems for each role profile
  • Versioned objectives, content, exercises and scoring criteria
  • Date, result and necessary follow-up for each competence assessment
  • Trigger, decision and date of the next review
  • Aggregate metrics and documented improvement actions
Example from day-to-day business

Example: Literacy programme for an SME with 85 employees

The company introduces an approved writing assistant for 60 employees and a knowledge assistant for customer service. Everyone completes a 25-minute foundation module and works through one case on data rules, hallucinations and reporting. Twelve service employees additionally review three answers containing an outdated, conflicting and manipulated source. Two product owners document acceptance criteria and a change check; the IT team practises a blocked tool action and an incident. Access for each role is enabled only after the practical assessment. After six weeks, assessment and error data show that source citations are often missed, so the company retrains only this objective and makes the evidence more prominent in the interface.

What to remember

First map systems, tasks and roles. Then define a small set of observable learning objectives, practise with real work cases and measure competence and outcomes separately from attendance. This creates a programme that helps in daily work and remains traceable.

Sources and further reading

These primary sources provide further detail on definitions, technical foundations or responsible use.

Content reviewed

Reviewed 17 July 2026. General information, not legal advice. The specific legal position and applicable scope must be assessed for each use case.

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